Techniques & applications

A - higher managerial, administrative e.g. Surgeon, Senior civil servant
B - Intermediate managerial, administrative e.g. Teacher, Store manager
C1 - Supervisory, clerical, Junior managerial e.g. Office work
C2 - Skilled manual workers e.g. plumbers, electrician
D - Semi skilled and unskilled manual workers e.g. bin man
E - Pensioners, unemployed e.g. anyone without private pensions or basic benefits

1. Entertainment/diversion
2. Information/Surveillance
3. Personal identity
4. Social relationships

Overt message

Video here

The intended target audience for this advert is middle aged woman aged from 29 to 35 who are mothers because this can help mothers to pick out what food their child should eat. The socio-economical group would be C1 or B because mother would need a decent salary to feed their family.

This advert presents product straight away shown at 0:13 to 0:19. The first half shows wheat grains which are anthropomorphous, this is something the audience can relate to because of the human actions the wheat grains are presenting e.g. talking, bungee jumping (0:03 - 0:05). The second half (0:13 onwards) is presenting the product just in case the audience didn't understand the first half creating an overt message.

The entire advert consists of animation and is a pleasant advert to watch, in a sense there is no violence or anything dramatic. Just friendly humour shown here 0:00 to 0:11. Therefore the audience may see this as entertainment/diversion because they advert is enjoyable and just a little fun.

Hidden message

Video here

The intended target audience would be middle aged women ranged from 29 to 37 due to the suggestive nature. Therefore socio-economical group would either be C1 or B group depending on the age.

This advert presents an unrealistic vision of men however some woman like this portrayal of a half naked man with muscles and chocolate. Even though the actor is talking about chocolate there is an hidden message. The actor is talking about sex and suggestive innuendos at 0:18 - 0:24. The music and location set the mood and tone because they both have a dream-like feel. The location isn't something any normal person with a low income could have. This combine with music creates an aphrodisiac and an alluring  atmosphere making the audience want something they can't have.

On the other hand this can appeal to men because they can see this can be a personal identity for men. They may want to aspire and work towards this body (0:04 and 0:08 - 0:09) in order to get all the women. Additionally This can be linked with Social relationships because this can become a 'hot topic' on social networking sites because of the sexual nature and 'eye candy' (0:18 - 0:25) of the advert. This is something woman may want to talk about with their friends etc.

Celebrity endorsement

Video here

The intended target audience for this advert is males aged 33 to 45 who don't necessarily cook often. This would appeal to men who enjoy Ozzy Osbourne's music. The socio-economical group would either be D or C2 because you wouldn't picture these groups of people in the kitchen unless they were a chef.

This advert has Ozzy Osbourne located in a normal kitchen (0:02) cooking, which is what most people do. However people perceived celebrities something omnipotent and find it bizarre to be doing ordinary things. Therefore adding a celebrity in this case Ozzy Osbourne can encourage men to cook considering most people would think to see Ozzy Osbourne in a kitchen.

This advert would fall under entertain/Diversion because of the humour. No one would expect Ozzy Osbourne to be making fairy cakes at 0:23 to 0: 26, it creates a contrast. Since his costume is in all blakc and the props such as the skulls at 0:04 create his dark image he is trying to maintain; the audience wouldn't expect him to be cooking.

Self-perception

Video here

This advert is aimed at young woman aged for 16 to 27 years old preferably woman who do sports due to the setting of the advert. However because Beyonce is the main focus of this advert this advert can appeal to women who are a fan of her music. The socio-economical group would either be E or D because teenagers would still be studying or have part time job. Then for adults aged 20 to 27 they would fall into the C1 category.

Beyonce's music is linked to the target audience started above because the different versions of Beyonces in the reflection appear in her music videos (0:33 - 0:40). This shows how Beyonce has evolved throughout the years of her successful career making the audience wanting aspire to be like her and be successful.

"Embrace your past but live for now" (0:52 - 0:55), is good quote to help motivate young adults therefore Beyonce  good role model for young adults because of her positive career. The audience could see this as a personal identity which can help motivate them to keep moving forwards regardless of their past. This adverts generates an emotional response which is self perception. Seeing the different Beyonces in the reflections is showing she is reflecting on her past; only focusing on the good parts not the bad.

Solution to a problem

Video here

This advert is aimed at women who want to repair their hair specifically young woman aged 19 to 26 because of the model used for the advert. Lea Michele stars in the programme called Glee which is well known to young people and seeing Lea Michele on this advert would be encourage the audience to buy this product. The socio-economical group would either be D or C1 because of the age range.

At 0:11 - 015 the advert explains how this product will works and what it does. On top of that at 0:15 -020  Lea Michele is showing off her hair as if this product has done wonders for her hair. The audience that want hair like Lea Michele are more likely to be affected by this product. Furthermore this could be geared towards middle aged woman aged 35 to 40 as their hair would be getting weaker due to age.

This advert creates an emotional response; in this case it would be a sense of relief  because the audience have found a solution the problem. Now they don't have to worry about their hair breaking off  for whatever reason. Additionally this advert can fall under personal identity because this advert provides information in order to after your hair if it currently damaged.